Digital-Focused Insurance ‘Nomads’ Redefining Distribution

Written by Digital Insurance on January 18th, 2017

A distinct group of insurance customers – called nomads – focused on digital interactions is emerging from the broader population, presenting an opportunity for savvy insurers to develop the capabilities they seek. In contrast with insurance “hunters,” who prioritize price among all else, and “quality seekers,” who are looking for a long-term partner that they trust, the nomad segment “value[s] digital innovation and want[s] new ways of accessing service and advice,” according to Accenture.

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